Objective:

Introduce new audiences to the legacy of Shaws of Covent Garden while deepening emotional resonance with existing customers. The goal was to communicate the brand’s 78-year heritage in a way that felt warm, human, and trustworthy—targeting a slightly older demographic (ages 25–60).

Concept & Execution:

We transformed the classic “about us” narrative into a short-form video that felt anything but corporate. Jo, the face of the brand, stood in front of the flower stall wearing a vibrant pink top, holding a bouquet like a microphone. With an upbeat hook, immediately captured attention. A playful spin cut seamlessly into voiceover narration, where Jo shared the history and values passed down from her grandfather. Throughout, we layered B-roll of flowers, the stall, and London’s street life to ground the storytelling in warmth and authenticity.

Performance & Impact:

This video resonated exactly where it needed to. On Instagram, it gained 78,000 views and 4,500 likes, all organically. TikTok followed with 6,000 views. More importantly, the demographics aligned precisely with the strategy: 50% of viewers were aged 25–40, 10% aged 40–50, and another 10% aged 50–60. By blending personal storytelling with brand heritage, the video didn’t just educate, it built trust and reinforced Shaws as the go-to florist for heartfelt moments in London.