Objective:

Position Shaws of Covent Garden as the go-to florist that people emotionally associate with, the brand that comes to mind when they want to express love, gratitude, or celebration through flowers.

Concept & Execution:

We launched a bouquet giveaway with an emotional twist. Instead of asking people to tag friends, we asked them to share who they’d gift the bouquet to, and why. The result: over 600 deeply personal comments, each tying the brand to powerful human moments. Filmed from a top-down angle, the video opened with a captivating shot and a voiceover from the founder expressing genuine gratitude, setting a warm and intimate tone.

Performance & Impact:

The high comment quality and dwell time signaled strong viewer intent and pushed the video further via TikTok’s algorithm. Unlike surface-level giveaways, this campaign didn’t just generate engagement, it built emotional brand equity. By asking people to share real stories, we made the brand part of their personal narrative. It wasn’t just about flowers, it was about what those flowers meant. That emotional anchoring makes Shaws of Covent Garden first choice when people want to purchase flowers. The result? Not only a surge in store footfall, but a deeper connection that no paid ad could replicate.